Description:
This segmentation groups players by the total amount they have bet during the last 30 days as of each month, providing a clear view of betting intensity across the player base.
Logic:
Sums all bets placed in the 30 day window leading up to the month’s end. Each player is placed into a betting tier ranging from no betting to high stakes, depending on their total betting amount.
Use Case:
Helpful for analysing differences in revenue contribution between betting levels, tailoring promotions or limits to heavy or light bettors, and forecasting expected performance from different betting segments.