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Platform Updates: GTM, API, and More

Date: 2025-12-17

Updated over 3 months ago

Several new features and improvements have been deployed. Below is a summary of the changes and where to find more information.


๐Ÿ”ง Operator Site API Improvements

Pagination Fix

  • A bug affecting pagination in the Operator Site API has been resolved.

New Filters

  • Additional filters have been added to make it easier to map and join:

    • accounts

    • account balances

    • account_transactions

More information on the Operator Site API can be found here


๐Ÿ“Š Google Tag Manager Events

Custom Google Tag Manager events have been implemented for the following actions:

  • sign_up

  • deposit

  • first_time_deposit

  • user_data_ready

These events can be used for:

  • Implementing affiliate tracking pixels

  • Tracking events in Google Analytics

More information can be found here


๐Ÿงฎ Corrected Balance and GGR Attributes in customer.io

Previously, Balance and GGR amounts for some players were split by Network ID in customer.io. This caused issues when segmenting on GGR.

What changed

  • Numerical parts of the balance attributes have been removed.

  • Old format example:

    • balance_42793_usdc_ggr_amount

  • New format going forward:

    • balance_usdc_ggr_amount

Please use the new attributes going forward.
Cleanup and removal of historical values in customer.io is currently in progress.


๐Ÿ—บ๏ธ Auto Generated Sitemaps

  • A sitemap.xml is now automatically generated for each brand.

  • This helps with search engine indexing and overall SEO.

The sitemap can be accessed at:
โ€‹https://yourdomain.xxx/sitemap.xml

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