We are excited to share a set of important updates designed to improve your workflow, give you more control, and help you make stronger data-driven decisions. These new features are now live and ready for you to explore.
🎨 Back Office: New Category Icons
A new update has been released that allows Operators to directly select from the new set of category icons inside the Back Office.
No additional setup is required — you can now manage and update your category visuals on your own, quickly and easily.
📊 Introducing Intelligence Hub: Your New Analytics Environment
We are thrilled to introduce the first version of Intelligence Hub, your dedicated analytics environment created to help you explore, analyze, and understand your site’s performance more effectively.
🔐 Access
Each Operator will receive access to one Intelligence Hub account, providing a centralized space for analytics.
If you do not yet have access, you can request it by submitting an Intercom Ticket under the “Access Request” category in the Back Office.
📦 First Report Package
To help you get started, we’ve prepared the First Report Package, a curated collection of essential daily-use reports. These cover key areas such as:
Players
Revenue
Lifecycle
Segmentation
Churn
These reports help you track performance, spot trends early, explore user segments, locate specific transactions, and take fast, informed action.
🔍 Deep-Dive Reports
You will also find detailed reports designed for more granular insights, including:
Engagement
Deposits
Betting behavior
Lifecycle development
Each report includes:
A short description
The logic behind the metrics
Practical use cases to guide your decisions
🔄 Daily Data Refresh
All underlying data is refreshed every day at 09:30, ensuring you always start the day with up-to-date information.
🐞 Feedback Welcome
Since these reports are brand new, some areas may still need refinement. If you spot anything that seems incorrect, unclear, or not functioning as expected, please let us know.
Your feedback is extremely valuable at this early stage and will help improve the reports, data quality, and the overall Intelligence Hub experience.
This release marks a major step forward in giving Operators more independence, more insight, and more control.
We hope these improvements make your daily operations smoother and more informed. As always, we appreciate your feedback and look forward to continuously improving your tools and experience.